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March 2020 Client Health Care Reform Update
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Clelland Green
Name: Clelland Green
Birthdate: March 22, 1963
Title: Chief Executive Officer
Company: America's Choice Healthplans, Houston
Type of Company: Online third-party benefits administrator
Hometown/birthplace: Born in England; moved to Willow Grove at age 8
Current residence: Newtown Square
Education: Bachelor's degree, Dickinson College
Leadership
Achieving early success: When I was very young and too dumb to know any better, I took an opportunity to start a company. The reason I got that opportunity was that I worked hard, was very analytical and provided the right information at the right time.
Turning point/defining moment in your career: Around 1994 to 1995, HMOs provided employers with really cheap premiums for health insurance, and we ended up losing a fair amount of business because we couldn't compete in price. It forced me as a businessperson to define markets where I could be successful.
Motivating colleagues: The best way to motivate...is to empower them, be supportive and make sure we are driving toward a common goal.
Characteristics of a good leader: Integrity, trustworthiness, charisma, good strategy and good vision.
Biggest accomplishment to date: Basically, on a shoestring, we designed, surveyed, tested and deployed (in 1999) the country's best Internet site for delivery of health benefit programs. It's a significant accomplishment, and one the Philadelphia area can be proud of. In spite of Silicon Valley (and other high-tech hot beds), the best software in an industry that represents 10 percent of the economy is right here.
Biggest disappointment: The separation between myself and my old partner. It led to a lot of success and it wasn't a difficult situation, but it was disappointing when we realized it wasn't going to work.
Community
Community/civic involvement: I am on Caregain's advisory board, a defined contribution plan recently formed in Princeton.
Your role in the region: The area that I'm most interested in is the education of children in economically depressed areas. I see a great need, and I'm looking for ways to try and create some equity between the wealthy communities and the poor communities. The children that come out of the city are our future. ...We need to invest in that.
Life Lessons
Mentor: Carter Schelling, president of 3655 Inc., a business consultant who really helped me with a lot of my strategic thinking. Paul Kravoi introduced me to total quality management. Steve Goodman, with (Philadelphia law firm) Morgan, Lewis & Bockius, is someone I've relied on terribly for business and strategy advice, and advice on raising capital.
Best advice you've received: Not directly, but Jack Welch (former CEO of General Electric) said, and I'm paraphrasing: I've made a lot of mistakes in my career. I wish I had acted on my instincts sooner. (In other words), if your instincts are telling you something, and you're got data to back it up, don't wait to make a decision.
Worst advice you've received: I raised venture capital in April 2000. It was a different time. The advice was "shoot for the moon.? I think shooting for the moon instead of looking at capabilities was the worst advice, but it was the mantra of the day. We closed the day the markets crashed.
Your advice to the next generation: To get as much education as you can. Understand what it is you're like to do and do research to figure out how to get a job you like doing. There are lots of jobs where you can make decent money and have a great lifestyle.
Personality Insights
Highly recommended book: For Whom the Bell Tolls, by Ernest Hemingway; Customers.com, by Patricia Seybold.
Preferred type of music: Over the last two years, I've listened to symphonies and been into bands like Bauhaus, which is 1980s alternative rock, kind of tweaked industrial music.
Favorite vacation spot: Tuscany, Italy.
Favorite restaurant: Savona, West Conshohocken.
Kind of car you drive: 1999 black Jeep Cherokee.
Name of spouse and children: Wife Tiffany, and son Nathan.
- Elizabeth Bennett
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